Nổi bậtSeminar: Applied Scientific Research in Business Administration
On May 16, 2024, at Campus 778 Nguyễn Kiệm, the University of Finance and Marketing held a seminar on the topic: "Applied Scientific Research in Business Administration." The content of the seminar revolved around discussions on new trends and advancements in business administration research.
At the beginning of the seminar, Assoc. Prof. Dr. Huỳnh Thị Thu Sương warmly welcomed the delegates, guests as well as lecturers, postgraduate students, and students from the Faculty of Business Administration to attend the seminar. Assoc. Prof. Dr. Huỳnh Thị Thu Sương delivered the opening remarks, introduced the speakers and guests, and outlined the topic and main content of the seminar. The purpose was to help lecturers, postgraduate students, and students from the Faculty of Business Administration orient themselves, find good research ideas, enhance their research capabilities, and stay updated on new trends across various topics in different fields, thereby inspiring and motivating researchers.
Next was the presentation by Dr. Bui Nhat Vuong, Deputy Dean of the Faculty of Business Administration at the Academy of Aviation of Vietnam, on the topic: “Sharing experiences in scientific publication in international journals.” It is evident that scientific publication in international journals is an important part of a research career, not only helping to establish the researcher's reputation but also contributing to the development of the research field. In his presentation, Dr. Bui Nhat Vuong clarified new research trends in management, such as Sustainable Development with main research directions related to Green Human Resource Management, Green Marketing, Green Finance, or Technology Application in Management, emphasizing digital transformation and artificial intelligence. He explained why it is necessary to publish internationally, guided in choosing reputable journals under the Scopus/ISI list, and shared some practical tips for writing articles, such as how to choose keywords according to current trends or how to set a suitable title that highlights the moderating variables. He specifically explained the structure of an article and particularly emphasized the importance of the introduction in attracting readers. Additionally, he shared insights about the review and editing process of international scientific journals and finally provided guidance on how to receive feedback, write thank-you letters, and compose explanatory letters to demonstrate the author's ethics.
The sharing session received a lot of positive feedback from the lecturers of the Faculty of Business Administration, such as MBA. Tran Thi Siem and MBA. Nguyen Kieu Oanh, as well as from postgraduate students and students in the Business Administration program. They posed interesting and insightful questions that reflected practical perspectives on the process of writing scientific research papers. During the discussion, Dr. Bui Nhat Vuong also addressed many specific issues and real-life situations, explained the appropriate English tenses to use in scientific language, and shared useful applications for citing references, specifically mentioning the Endnote application.