Nổi bậtSuccessful scientific seminar on "Salse management in a green economy: What should retail business prepare for?"

On the morning of November 15, 2024, the scientific seminar "Sales Management in a Green Economy: What Should Retail Businesses Prepare For?" was successfully held at A302 - District 7, drawing many students, faculty members, and experts from various fields.

The seminar offered a comprehensive analysis of the opportunities and challenges associated with green economic development, with a strong focus on the pivotal role of digital transformation in the retail sector. This trend is increasingly shaping the future of the global economy. The seminar brought together distinguished scholars and business leaders from the retail sector in Ho Chi Minh City, fostering an interdisciplinary exchange of ideas and expertise. Notable participants included:
•    Dr. Lê Trung Đạo, Vice–Principal, University of Finance and Marketing
•    Assoc. Prof. Dr. Huỳnh Thị Thu Sương, Dean, Faculty of Business Administration
•    Mr. Nguyễn Hồng Chuyên, Deputy Director of Petrolimex Ho Chi Minh City
•    Mr. Cao Thiên Khôi, Sales Director of Bảo Việt Company, Ho Chi Minh City
•    Mr. Phạm Văn Năm, Regional Director of Highlands Coffee JSC
•    Ms. Mai Hồng Hân, Representative from Vietgrow

The seminar featured two highly impactful presentations that enriched discussions by providing in-depth perspectives on critical issues within the green economy. These presentations explored emerging trends, identified opportunities and challenges, and examined strategic responses for retail businesses. One notable presentation, titled "The Impact of Green Packaging and Green Process Innovation on Enhancing Competitive Advantage and Business Performance in Food and Beverage Enterprises," was delivered by Mr. Phạm Văn Năm from Highlands Coffee. This presentation offered valuable insights into how initiatives in green packaging and process innovation can significantly enhance competitive advantage and improve operational performance within the food and beverage industry..

-    Additionally, “Green Practices in the Retail Industry: A Systematic Review and Future Research Directions,” presented by MBA Nguyễn Đoàn Việt Phương, Faculty of Business Administration, UFM. This paper offered a systematic review of current retail green practices and proposed future research directions in this area.

The seminar provided an excellent platform for students and professionals to engage in meaningful discussions and exchange valuable knowledge on the intersection of green economy principles and retail management. The event's successful conclusion paved the way for future collaborations and continues to inspire efforts towards sustainable practices in the retail sector. The organizing committee would like to express sincere gratitude to all speakers, guests, and participants for their contributions to the success of this event and looks forward to hosting similar activities that advance the development of the green economy.